All brands have a story to tell and unique audiences to engage. Storytelling requires creative vision and a compelling voice to be memorable.
I am a collaborative art director and designer with solid creative direction experience who thrives on developing smart design solutions that accomplish objectives and command attention.
From brainstorming and sketching ideas that merge strategic copy with visuals, to designing with the latest version of Adobe design software, I enjoy teaming up with clients and colleagues to innovate, execute and manage projects from concept through completion.
Hands on creative leadership roles within fast paced editorial environments of 400,000 - 500,000 circulation publications has allowed me to hone project planning, studio and remote photo art direction, and editing skills in the areas of lifestyle, food, home decor, craft, fashion and travel.
Whether it's for tight mock ups or polished production ready artwork, I am also skilled in Photoshop illustrations, seamless image manipulation, editing and color correction calls.
When hand illustrative approaches are called for, I am comfortable both art directing freelance illustrators as well as personally hand rendering, loose sketches and hand drawn illustrative, typographic and infographic design solutions.
With over ten years of solid leadership experience, from leading a staff of eight designers to teaching university level design and illustration classes, I've facilitated environments that foster creativity in others.
By seeking out realistic goals that develop the unique strengths of individuals while sharing and implementing a larger vision, excellence can be achieved. I believe in encouraging educated risk taking, and communicating consistent, genuine feedback.
In my spare time, you may find me immersed in culture and art (from contemporary to self taught regional artists, Lowbrow and street art) and film. However, I am also passionate about environmental and conservation efforts, and am fascinated with plants and animals. I am filled with wonder whether wandering through woodlands, getting lost in the garden, or sketching Wisconsin wildlife.