All brands have a story to tell, and unique audiences to engage. Storytelling is increasingly multifaceted, requiring innovative solutions for evolving both print and web.
No matter what the challenge may be, I enjoy collaborating with writers, editors, directors, photographers, illustrators, stylists, designers and clients to achieve their goals. I love to strategize branding, marketing campaigns, fund development, web and social media efforts, identity, redesign and editorial art direction.
I am a passionate creative director, art director, designer and illustrator who has been recognized by the Society for News Design with Awards of Excellence displayed in their international award annuals.
Those who know me well will tell you that I am fully invested in projects, from initial concept sketches through final execution and am accustomed to developing a variety of projects within tight deadline constraints.
As a versatile hands on designer proficient in the latest versions of Adobe Creative Suite, and my specialties also include hand generated, typographic, infographic and illustrative solutions.
I am experienced with planning and art directing photography for aspirational food, craft, home decor and design, fashion and lifestyle in the studio, on site and remote, photo styling, photo illustration, color correction and photo editing. This includes assignments that are driven by photo journalistic approaches.
Skilled at creating complex typographic styles for major editorial redesign projects, I played a significant role in three global redesigns as well as numerous award winning section redesigns for the Milwaukee Journal Sentinel.
From leading a large staff of designers to teaching university level advanced design classes, I like to mentor others by informal coaching and setting positive examples. Through encouraging risk taking and honest feedback; strong creative environments are fostered. Communicating a clear unified vision while playing to the individual strengths achieves the best results.
In my spare time I like to figure draw, study plants and animals from life and create collages. I have a strong interest in contemporary art and film, and in learning about the fine balance between people, plants and animals.
I also love words and like to write poetry. My favorite game is Scrabble!